Contextual Intelligence
Contextual intelligence powered by Gracenote, activated on Index
Enable smarter, safer streaming transactions with contextual targeting and transparent reporting.
About the Partnership
Index Exchange and Gracenote are teaming up to bring new levels of transparency, safety, and performance to programmatic streaming. By applying Gracenote's best-in-class contextual data to streaming transactions, buyers gain the ability to align campaigns with premium, brand-safe content while publishers unlock new ways to package and protect their inventory on Index's marketplace.
Why It Matters
Built-in Brand Safety with DNA & Allowlist
Take control of where your ads appear. Apply Do-Not-Air (DNA) lists to avoid objectionable content and use allowlists to ensure alignment with preferred shows. This dual approach minimizes risk, enhances suitability, and gives buyers confidence.
Transparent Reporting
Post-campaign reporting verifies exactly where ads ran, delivering clarity, validating performance, and ensuring compliance with buyer requirements.
Why It Matters
Built-in Brand Safety with Do-No-Air & Allowlist
Take control of where your ads appear. Apply Do-Not-Air (DNA) lists to avoid objectionable content and use allowlists to ensure alignment with preferred shows. This dual approach minimizes risk, enhances suitability, and gives buyers confidence.
Transparent Reporting
Post-campaign reporting verifies exactly where ads ran, delivering clarity, validating performance, and ensuring compliance with buyer requirements.
Headline
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Headline
Sed facilisis sollicitudin arcu, et efficitur eros fermentum accumsan. Nunc eleifend augue condimentum ultricies bibendum. Integer id orci id ligula consequat dictum eu vel tortor. Fusce ut magna ut lectus pharetra tristique.
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From the blog
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