Where consumers spend their time and how to win their attention across every channel
Why building brand awareness early is key to driving sales throughout the season
How to optimise effectiveness and efficiency to maximise your working media
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It’s the busiest time of the year and marketers are again tasked with navigating new headwinds from inflation concerns to weakened brand loyalty to ever-increasing competition for consumer attention.
As consumers spend more of their time on digital channels—particularly connected TV and mobile—an omnichannel marketing strategy is essential. There are near unlimited opportunities to reach shoppers across channels, but efficiency will be paramount to driving strong outcomes amid economic challenges.
It's the busiest time of the year and marketers are again tasked with navigating new headwinds from inflation concerns to weakened brand loyalty to ever-increasing competition for consumer attention.
As consumers spend more of their time on digital channels—particularly connected TV and mobile—an omnichannel marketing strategy is essential. There are near unlimited opportunities to reach shoppers across channels, but efficiency will be paramount to driving strong outcomes amid economic challenges.